Blockbuster and NCR Announce Strategic Alliance To Launch DVD Vending Kiosks

Released on: August 9, 2008, 11:51 am

Press Release Author: Rajesh Eera

Industry: Entertainment

Press Release Summary: First Stage of Deployment to Begin in Third Quarter of 2008
With Opportunity for Larger Scale National Rollout Vending Kiosks Allow for Future
Applications like Digital Downloads



Press Release Body: Blockbuster Inc. (NYSE: BBI, BBI.B), a leading global provider
of media entertainment, and NCR Corporation (NYSE: NCR), a global leader in
self-service and assisted-service technology, have entered into an agreement to
deploy Blockbuster-branded, state-of-the-art DVD vending kiosks in a pilot program
that could be the first step of a national rollout of thousands of units.

The initial deployment of 50 Blockbuster-branded kiosks should begin in the third
quarter of 2008 with all units expected to be installed by year-end. The pilot
vending kiosks will initially offer DVD rentals, but the machines will allow for
future applications, including digital downloads, and other services, such as sales
of DVDs and video games. The companies have not announced the markets or site
locations for the first units.

Earlier this year, Blockbuster and NCR announced an agreement to test digital movie
downloading kiosks in select Blockbuster locations. The first of those units is
expected to be installed in two Dallas stores this summer.

\"With NCR\'s advanced technology, these machines will dispense a wide array of DVDs
and could offer digital downloading in the future, all under the Blockbuster brand,\"
said Jim Keyes, Blockbuster chairman and CEO. \"This initial rollout provides
consumers increasingly convenient access to their favorite movies and is one more
step in the fulfillment of our mission to transform Blockbuster into a multi-channel
provider of media entertainment.\"

\"This alliance with Blockbuster is an exciting step for NCR as we pursue our mission
of becoming the leader in the market for entertainment self-service solutions,\" said
Bill Nuti, NCR chairman and CEO. \"Looking beyond this initial deployment, our mutual
goal is to have 10,000 kiosks installed within 18 months. We are energized and
thrilled to be such an integral part of Blockbuster\'s strategy for providing
consumers with greater choice and convenience.\"

Analysts are projecting DVD vending kiosks could grow by more than 60 percent over
the next three years, increasing from 9,300 units at the end of 2007 to more than
22,400 by the end of 2010. Additionally, consumer spending on movies from vending
machines during that same period is expected to grow from $197 million to more than
$760 million.


About Blockbuster

Blockbuster Inc. (NYSE: BBI, BBI.B) is a leading global provider of in-home movie
and game entertainment, with more than 7,700 stores throughout the Americas, Europe,
Asia and Australia. The company may be accessed worldwide at www.blockbuster.com.

About NCR Corporation

NCR Corporation (NYSE: NCR) is a global technology company leading how the world
connects, interacts and transacts with business. NCR\'s assisted- and self-service
solutions and comprehensive support services address the needs of retail, financial,
travel, healthcare, hospitality, gaming and public sector organizations in more than
100 countries. NCR (www.ncr.com) is headquartered in Dayton, Ohio.



Web Site: http://www.rent-blockbuster.com/

Contact Details: Blockbuster Inc. Corporate Communications
1201 Elm St.
Dallas, TX 75270
Phone: 214-854-3190

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